Custom websites,
with you at the controls.

Showcase site, app prototype, CMS — what actually serves your business, no template.

A site built for you — one you understand and steer. You leave with the code and a clear guide to keep it running, with no dependence on anyone.

See what I've built →

Work

What I've built

Bespoke sites and apps — handed over with the code and a clear guide.

sunslider.social
Sunslider

Sunslider

An independent social network — showcase site and app.

Site + App
albums.sunslider.social

Albums

Hundreds of photos into a beautiful album in five minutes.

Web app
nammo.app
Nammo

Nammo

A little piece of Italy, every day — a content site and its companion app.

Site + App
Sunslider CMS
Nammo CMS

Custom CMS

Two in-house back-offices: blog, analytics, moderation.

CMS
ScrollBreak
ReadMoar

ScrollBreak · ReadMoar

Two apps for taking back control of screen time.

App

Your project here

A site, an app, a CMS — let's talk about what you want to build.

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About

Who am I?

Kyle Hall. A doctorate in Italian Studies (sì, sì) from Harvard. Then, from 2016 to 2021, I was the American-in-residence at The Family in Paris: five years in the thick of the French startup Nouvelle Vague, helping hundreds of founders build their businesses.

So I started my career in startups as a writer and moved into being a builder. After 2021 I kept going as a content freelancer, until I decided to become a founder in the most honest sense of the word: not chasing a funding round, but trying to make things people actually use and pay for, and to do it without a war chest. (Spoiler: It's the road less taken for a reason!)

Today that's Sunslider, my own studio of apps and sites. The method that makes it possible, building custom software quickly and affordably with today's tools, is exactly what I bring to your project.

Kyle Hall

Why

So why am I building projects for other people?

Because doing something ambitious without raising millions, an Instagram you'd actually want to open, a photos app that respects you, a simple way to put your phone down, is hard. I have rent to pay and kids to feed, and I'd rather earn it building real things than courting investors.

And a decade on the startup rollercoaster leaves you with, as the saying goes, “a very particular set of skills”: building quickly, building well, and building things that have to earn their keep from day one. When nothing can be wasted, you learn where every euro and every hour should go. That's the discipline I bring to you.

Put plainly: your project pays my rent and lets me keep working on my own projects; in return you get someone who treats your budget the way I treat my own.

FAQ

Questions you might have

Honest answers to what most people ask before we start.

Is this built with AI?

Yes, and I'll tell you exactly how, because the how is the whole point.

Today's best models are genuinely excellent at code. Used well, they put within reach something that used to cost tens of thousands of euros in engineers and designers: a custom site built precisely around your business, not just a template that sort of fits and looks like everyone else's.

But there's a catch to using these tools and it's where most “AI-built” work falls apart. If a coder or design shop's goal is just volume, trying to give one instruction in and then shipping whatever site pops out on the other side, that's when slop appears. An AI fills every gap with whatever makes sense to it, and without a steady hand on the wheel, it tends towards average. This isn't giving you new customization possibilities; instead, you end up with something that works, looks like everything else, and that nobody actually understands (which is exactly what was happening before!).

I work the other way around. I guide the machine step by step, and it's never left alone. That's what lets me understand the system I'm handing you, provide a guide that truly explains it, and make the hundreds of small decisions that fit your needs rather than the machine's defaults.

Think of it less as automation than as a very fast, very well-read assistant who never gets the last word. The result is custom and properly yours; and it's affordable because the tools allow it to be, not because the care is missing.

No monthly subscription, really? Where's the catch?

No catch, just a different model. You pay once for the build, and then the site is yours to run. Hosting a static site costs a few euros a month at most, paid to a host you choose, not to me. No platform rent, no per-seat fees, nothing locked behind a higher tier.

The catch, if you want one, is that you can't add a shopping cart with one click from a menu of options. When you need something new, we build it. For most small businesses that trade is a bargain: you stop paying every month for features you'll never touch.

I don't know how to code. Can I really run it myself?

Yes, because I build for that from the start. You leave not just with the site but with a plain-language guide written for you: how to change your text and images, how to publish, what each part does. No jargon.

For the everyday things, you won't need me. For anything bigger, you can book hours as you need them, or add a hands-on handover day where we sit together and walk through it all. You always keep the keys to your own site.

Who owns it, and where does it live?

You do, completely. You own the code, the content, and the domain. It's hosted wherever you like, on a service you pay directly, so there's no middleman who can raise prices, change the terms, or switch your site off.

If you ever want to move it elsewhere, or hand it to another developer, you can. Nothing about it forces you back through me.

What if I need changes later, or you're not around?

Changes later are simple: you book hours when you need them and pay only for the work done. No retainer, no subscription ticking away between updates.

And because you own clean, documented code with a guide to match, you don't depend on me to keep going. Any competent developer can pick it up. A site you truly own is one that outlasts whoever built it, and that includes me.

You're building your own products too. Will you have time for mine?

Honest answer: yes, because your project is how I fund the rest. Client work isn't a distraction from what I do, it's part of it, and I treat it that way. When I take on your site, it gets real attention and a real timeline, agreed up front.

I'd rather do a few projects well than many badly. If I don't think I can give yours the care it needs, I'll tell you, and point you somewhere better.

Still have a question? Get in touch →

Contact

Got a project in mind?

Tell me in a line or two what you want to build. I answer quickly, in person, and I'll tell you if I think I'm the right fit for your project (or not).

[email protected]